A picture paints a thousand words…
As a famous classic song claims. Apparently, this is not only applicable to stories and songs of love, old and new, but also plays an important role in local internet marketing, particularly in Local Mobile Internet Marketing. How is this so? Through the use of Quick Response (QR) Codes in the latest revolutionary marketing strategy of called QR Code Development for Small Business.
QR Codes are two-dimensional barcodes which are used to store specific information. These may be accessed and decoded by scanning using a mobile phone camera with a built-in QR decoder. QR Codes were originally made for use in the automotive industry as a tracking tool in vehicular parts manufacturing. Due to their relatively large storage capacity and their quick readability, they are now being used as part of some companies’ local mobile internet marketing campaigns.
QR Codes may be used to store various types of data such in a condensed format, allowing customers to have quick access to information such as:
- Website URL
- Contact Information
- Relevant Messages and Images
- Product Details
- Promotional Offers
- Marketing Activities
- Discount Coupons
- Social Media Site IDs (e.g., Facebook, Twitter)
- YouTube Video Links
- Downloadable Items
- Instructional Manuals
- Customer Feedback Forms
And a whole lot more! There is virtually no limit to the type of information you can put into your QR Codes. QR Code development for small business allows customers to get speedy access to what is personally relevant for them and in the process helping them to take the necessary action to get the products and services that they want and need.
Before deciding to include QR Codes in your local mobile internet marketing plans, make sure that you look into the following aspects and answer the questions associated with each one.
1. MOBILE INTERNET INFRASTRUCTURE
Is your company website “mobile friendly”? Will your customers be able to access all the information on it using just their mobile phones? Otherwise, you may want to consider making a few tweaks to it to ensure that users scanning your QR Code will find it useful and not think of it as a waste of time.
2. METRICS TO TRACK RESULTS
Do you have ready metrics to quantify the results of the QR Codes you put up for your business? Just like all other marketing strategies, you have the measure if customers are actually using these codes and if their scans are being converted into sales.
3. DESIRED OUTCOME
What would you want customers to do after they scan and decode your QR Codes? Would you want them to fill up some forms? Contact you? Make a reservation? Place an order right then and there? Make this as clear as possible from your side so that it will all come out well-defined for your customers.
4. MARKETING PLAN PARALLELISM
Will QR Codes be a complementary to your existing and planned marketing strategy? QR Code development for small business is just one of your marketing campaigns and should work together to achieve the same results.
5. QR CODE DESTINATION
Is your QR Code destination interesting enough? Do you think it is unique and creative enough to spark your customers’ interest? Remember: Your customers took the time to scan and had allowed themselves to be redirected to some information which they perceive to be useful for them. Make it count.
Secure these five aspects of QR Code development for small business and you’re on your way to decoding the secrets to a successful local mobile internet marketing campaign.